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‘So many good books go unnoticed’

Friday, 05 July 2013 07:15 Written by 

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Lipika Bhusan, former marketing head at HarperCollins India speaks about her new venture aimed to help authors market themselves


zczWhat’s the idea behind MarketMyBook?


It was an idea I was toying with for a while. The purpose is to help an author with all aspects of marketing. I headed marketing at HarperCollins India for six years. Though we did the best we could, it was not always possible to make a writer’s book stand out in the crowd. It is also true that every writer’s book needs that exclusive attention. So many good books go unnoticed.


How essential is marketing in the book business now?


In most other industries that I have worked in, marketing was a key area. In publishing though, it always came after other things like editorial services. But, that is rapidly changing. The industry is no longer made up of people who are in the love for it alone; there are also those who want to make serious money. Marketing is increasingly becoming the focus. Also, with the recent success of some writers who have done well with marketing efforts, people are taking notice. All said and done, it is still important to tell a good story.


How will first-time authors benefit from MMB?


For first time writers, it won’t be just about PR. We assist them in every way, be it sponsorships, promotional campaigns with bookstores, online campaigns or advertising.


Penguin merges with Random House



Publishing g i a n t s Pe n g u i n and Random House have formally announced their merger. The new company, Penguin Random House will be the world’s biggest publisher with control of more than 25 per cent of the global market.


Their combined revenues last year exceeded Rs 21,000 crore, and the the number of titles published every year stood at around 15,000. In the picture though, is a mischievous imagning of what the logo of the combined entity will look like, by Marco Leone, a New York-based product designer.

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